MP I BAB 6 - Menganalisis Pasar Konsumen. 1.
Acknowledgements No book is the work only of its authors. Gilbert, University of Surrey M. York, University of North London 13. Show how marketing principles and practices will enable Nike to satisfy these needs, bearing in. Second, it stressed the fact that Y-1 is nothing secret and just one of a variety of local.
Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market. Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy. And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four ele Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market. Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.
And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four elements named 4Ps and usually known as Marketing Mix. Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.) Felt the early chapters while very interesting were overly long. It feels like Phil over the years just kept adding and adding stuff. Took me SO long to read some of them - I'm tal Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.) Felt the early chapters while very interesting were overly long.
It feels like Phil over the years just kept adding and adding stuff. Took me SO long to read some of them - I'm talking numerous hours, that I have serious doubts that my students won't just throw their hands up in frustration. The fact that it's the first few chapters that are like that is problematic as to my experience, once students have decided that the reading assignments are unreasonable good luck on getting them to keep at it. There's some good stuff in it.
I particularly enjoyed chapters 18 (strategy) and 20 (CSR) which I'm betting are more recent adds. They were a bit more mentally challenging and actually stimulated some thinking, even on my part. The chapter on Internet marketing I think takes the wrong tone.
Its 'revelatory' in its tone which is fine for folks who've been in the field 20 years and need their kids to help them negotiate Amazon's web sites, but I think the students will be sitting there going, 'well dugh, doesn't everyone know that?' I think that chapter needs to be redone and shouldn't spend its time telling the kids about all these amazing sites (which they use daily and take for granted) but rather go more deeply into the problems and challenges these companies have faced.
One of the most important modern marketing books, The main points talking about Defining of Marketing and the Marketing Process, Creating and Capturing Customer Value, Company and Marketing Strategy: Partnering to Build Customer Relationships, and how. Understanding the Marketplace and Consumers, The Marketing Environment, Managing Marketing Information to Gain Customer Insights and Consumer Markets and Consumer Buyer Behavior. In addition to Designing a Customer-Driven Marketing Strategy and One of the most important modern marketing books, The main points talking about Defining of Marketing and the Marketing Process, Creating and Capturing Customer Value, Company and Marketing Strategy: Partnering to Build Customer Relationships, and how. Understanding the Marketplace and Consumers, The Marketing Environment, Managing Marketing Information to Gain Customer Insights and Consumer Markets and Consumer Buyer Behavior. In addition to Designing a Customer-Driven Marketing Strategy and Marketing Mix, Customer-Driven Marketing Strategy: Creating Value for Target Customers, Product, Services, and Brands: Building Customer Value, New-Product Development and Life-Cycle Strategies, Pricing: Understanding and Capturing Customer Value, Marketing Channels: Delivering Customer Value.
Communicating Customer Value: Integrated Marketing Communication Strategy, Advertising and Public Relations and Direct and Online Marketing: Building Direct Customer Relationships. I've actually re-read this book, the first time I read it I was in school some 14-15 years ago.
(Time flies so fast). This is a gem of a book and it had still after years and years had a lot to teach me. I actually read a previous version of the book I had from 2004-2005 some of the stuff was outdated and some of the stuff made you feel nostalgic. The book has re-enforced and refreshed the marketing concepts which I had forgotten over the years. I would highly recommend this book to all students a I've actually re-read this book, the first time I read it I was in school some 14-15 years ago. (Time flies so fast). This is a gem of a book and it had still after years and years had a lot to teach me.
I actually read a previous version of the book I had from 2004-2005 some of the stuff was outdated and some of the stuff made you feel nostalgic. The book has re-enforced and refreshed the marketing concepts which I had forgotten over the years. I would highly recommend this book to all students and practitioners alike. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.
His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing.
He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes. Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations. 'He is the father of Marketing Management'.